Item Setup & Creation


When the seemly simple is anything but.

Making the complex look simple

A seeming straight-forward task, Item Setup & Creation, is vitally important in terms of search ranking and discoverability on the Amazon marketplace. And, the higher you rank for top customer-driven keywords, the better the sales.


The Title

Amazon’s product title is the most important factor to search, and it varies largely from standard SEO.  Make your products easy to find by getting it right.

The Bullets

The Amazon bullet point’s field is not only a key element in your search optimization but proximity to the title, image, price, and add to cart button are important for driving conversion as well.

The Product Description

The Product Description, while not required and below the fold, is another opportunity to enhance your products discoverability and buyability.