April 16, 2020
COVID-19: The Pandemic that Pushed Amazon
We’re four months into 2020 and, if you ask most people, we’re not off to a very strong start. Many of those who excitedly said good riddance to 2019 are now…
July 15, 2019
Hey, Alexa? Optimize My Amazon Content for Voice Search
Smart speakers are one of the fastest-growing device segments in the consumer technology market today. As smart speaker adoption continues to rise, the need…
July 9, 2019
Amazon Cracks Down on Product Titles: Only to Backtrack Days Later
Sellers were in an uproar after receiving word that Amazon changed their product title requirements, limiting the maximum length to just 50 characters. Just…
March 7, 2019
Content is Critical: The Significance of Compelling Copy in eCommerce
81% of all purchasing decisions are made up of items on the first page of search results. In January 2018, on Amazon alone, there were over 562 million items…
February 22, 2019
Amazon Advertising: No Longer an Option
As digital advertising continues to grow, having a budget behind ad management becomes more and more mandatory. Amazon Advertising is no exception. Trailing…