Amazon Advertising: No Longer an Option

As digital advertising continues to grow, having a budget behind ad management…


Content is Critical: The Significance of Compelling Copy in eCommerce

81% of all purchasing decisions are made up of items on the first page of…


Amazon Cracks Down on Product Titles: Only to Backtrack Days Later

Sellers were in an uproar after receiving word that Amazon changed their…


Hey, Alexa? Optimize My Amazon Content for Voice Search

Smart speakers are one of the fastest-growing device segments in the consumer…


COVID-19: The Pandemic that Pushed Amazon

We’re four months into 2020 and, if you ask most people, we’re not off to a…