COVID-19: The Pandemic that Pushed Amazon
We’re four months into 2020 and, if you ask most people, we’re not off to a very strong start. Many of those who excitedly said good…
Hey, Alexa? Optimize My Amazon Content for Voice Search
Smart speakers are one of the fastest-growing device segments in the consumer technology market today. As smart speaker adoption continues…
Amazon Cracks Down on Product Titles: Only to Backtrack Days Later
Sellers were in an uproar after receiving word that Amazon changed their product title requirements, limiting the maximum length to just 50…
Content is Critical: The Significance of Compelling Copy in eCommerce
81% of all purchasing decisions are made up of items on the first page of search results. In January 2018, on Amazon alone, there were over…
Amazon Advertising: No Longer an Option
As digital advertising continues to grow, having a budget behind ad management becomes more and more mandatory. Amazon Advertising is no…