February 22, 2019
Amazon Advertising: No Longer an Option
As digital advertising continues to grow, having a budget behind ad management becomes more and more mandatory. Amazon Advertising is no exception. Trailing Google and Facebook at approximately $6…
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March 7, 2019
Content is Critical: The Significance of Compelling Copy in eCommerce
81% of all purchasing decisions are made up of items on the first page of search results. In January 2018, on Amazon alone, there were over 562 million items listed in the U.S. (Globally – over 3…
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July 9, 2019
Amazon Cracks Down on Product Titles: Only to Backtrack Days Later
Sellers were in an uproar after receiving word that Amazon changed their product title requirements, limiting the maximum length to just 50 characters. Just weeks after the announcement was made,…
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