Stayfree, a feminine hygiene brand, wanted to increase visibility, boost conversions and drive brand awareness on Amazon. OmniiX created a content optimization strategy to help Stayfree reach their goals.
THE CHALLENGE:
Following rebranding efforts, Stayfree wanted to optimize their Amazon listings to become more competitive in the Feminine Care category. The challenge was for OmniiX to implement a content optimization strategy that would improve product search ranking, drive sales and increase brand awareness.
THE APPROACH:
OmniiX utilized their experience and expertise to create an optimization strategy centered around high-converting written content and visually impactful imagery. The approach included the following:
– Optimization Specialists used historical data and competitor research to identify high-converting, market-relevant keywords.
– Our Content Developer created robust copy for the product title, bullets and description. The content included the brand’s communication needs and integrated high-converting keywords.
– Due to a lack of existing imagery, our Graphic Designer conceptualized and created carousel images that highlighted the product benefits, technology and reasons to purchase.
– The A+ content page was added to enhance the listing, drive brand affinity and increase conversions.
– Finally, the Creative Team designed a dynamic Amazon Store Page to show off the newly optimized listings and allow shoppers to easily browse the entire Stayfree product portfolio.
THE RESULTS:
OmniiX successfully restructured 22 Stayfree product listings by optimizing the content, imagery and additional brand content. The result was improved page ranking, increased organic traffic, improved keyword indexation and higher conversion rates. OmniiX continues to maintain the Stayfree listings to ensure they are still optimized and performing at their best.
